Bragg Gaming Group (NASDAQ: BRAG, TSX:BRAG) has expanded its partnership with online casino and sports betting operator Novibet via its Oryx Gaming entity. And in doing so, has introduced its content to a new audience in the United Kingdom, a market that provides the global B2B gaming technology company with “great potential and significant growth opportunities.”

Novibet has rolled out Oryx’s diverse content including exclusive titles from German online casino games developer Gamomat, along with Armenia-based studio Peter & Sons, in addition to those developed by the Slovenian iGaming solution provider’s in-house studio and is now accessible to its customers in the UK.

Local players will also be able to enjoy, Egyptian Magic, the first slot title from Bragg’s soon-to-launch proprietary game development studio, Atomic Slot Lab.

The launch was made possible in November 2021, when Oryx gained UK Gambling Commission approval.

Reliable partner:

Commenting on the beneficial partnership, Yannis Xirotyris, Chief Commercial Officer for Novibet, said they are “delighted” to feature ORYX’s diverse content in the UK and they are confident their customers will enjoy the “thrill and entertainment” offered by its games.

“In ORYX we have a reliable partner that we can trust will continue to deliver premium games that our customers love to play.”

As previously reported, Oryx has plans in the pipeline for further expansion in the UK during 2022, with the European country’s iGaming market offering plenty of opportunity and potential for growth.

ORYX Gaming introduces content to a new audience in the UK courtesy of expanded partnership with Novibet

According to H2 Gambling Capital, the leading supplier/aggregator of data regarding the global gambling sector, the “total addressable market” (TAM) for the UK’s online casino sector in 2022 is projected to be roughly US $5.9bn (£4.4bn), which will reportedly make it the world’s largest iGaming market.

Strengthen collaboration:

Chris Looney, Chief Commercial Officer at Bragg, also commented on the launch, saying…

“We are very excited to introduce our content to a new audience in the UK, a market that provides Bragg with great potential and significant growth opportunities.”

The CCO went on to explain that their expanded partnership with Novibet “further aligns” their “player popular content with this leading iGaming operator” and they are “excited” to bolster their collaboration this year by “launching in additional markets.”

Greek market entry:

Courtesy of the partnership, the Bragg Gaming Group company also took its content live with Novibet in Greece in August last year, after the Hellenic Gaming Commission granted it a supplier license in the newly-regulated Balkan country. Oryx also has plans to launch in additional regulated markets later in the year.

The UK business follows the iGaming solutions provider’s recent tie-up with Swiss land-based casino operator Casino Interlaken for the latter’s interest. That deal was made possible in July 2020, with Oryx’s ISO/IEC 27001 certification.

ORYX Gaming introduces content to a new audience in the UK courtesy of expanded partnership with Novibet